These films are La Bamba ( 1987), Born in East L.A. ( 1987), Stand and Deliver, ( 1988),
and The Milagro Beanfield War, ( 1988). In all of them, Latinos had an important say in the
creation of Latino images.
Los Angeles is currently one-third Hispanic; California as a whole, 25.8 percent Hispanic. Note that these are 1990 decennial census estimates and do not include the undocumented or Hispanic estimates of the undercount.
It is interesting that the Latino actor-comedian, Rick Aviles, who played this villain, was
originally rejected because he was seen as being too "clean-cut." He was hired after growing a
two-weeks' beard and acquiring a long-haired wig (
Hill ( 1993, 1995), who argues that the use in film of what she calls "junk Spanish"
terms is fundamentally distancing--it serves to distance the utterer from the voice and to denigrate the source of that voice. In so doing, use of these terms subtly reasserts Anglo dominance.
Questia, a part of Gale, Cengage Learning. www.questia.com
Book title: Latin Looks:Images of Latinas and Latinos in the U.S. Media.
Contributors: Clara E. Rodríguez - Editor.
Publisher: Westview Press.
Place of publication: Boulder, CO.
Publication year: 1997.
Page number: 79.
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