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Index
Abercrombie & Fitch, 54
Adams, Sherman, 90
Advertising
creative use of, 26
importance of, 28 - 29
mediums, 29
Age, and stamina, 116
Air Force, U.S., 82
Alcoa, 117
Allyn, S. C., 3 - 4
Amdahl, Gene, 180
American Broadcasting Company
(ABC), 111
American Telephone & Telegraph
(AT&T),
competition and, 34 - 35, 159
deregulation and, 52, 162
heroes, 52 - 53
shared values, 23
Annual reports, 131
Apple computer, 181
Army, U.S. 117, 119
Ash, Mary Kay, 38, 40, 48, 74
Atari, 160
Atomized corporation, 177, 183,
184 - 186, 189, 190
"Attaboy" award, 61 - 62
Authority
dispersed, 10
by management, 78
Automobile industry
competing cultures, 125 - 126
need for change in, 159, 162, 183
statistical analysis techniques in,
82 - 83
Avis, 51
Avon, 113
Awards
to heroes, 49
for recognition, 61 - 62
Banks
computer technology and, 152
culture of, 117, 119, 126, 148 - 149
Battle Creek Toasted Corn Flake
Company, 45
Bean, L. L., 53 - 54
Behavior
guidelines, 15, 60, 81
rituals of, 60
towards women and minorities, 81
Bel Air Conference, 97
Bennett, Harry 91
Bettors. See Bet-your-company culture
Bet-your-company culture, 116 - 119
language in, 124
rituals, 117, 121, 123, 125
strengths and weaknesses, 108, 119,
124
survivors/heroes, 118

-223-

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Publication Information: Book Title: Corporate Cultures: The Rites and Rituals of Corporate Life. Contributors: Terrence E. Deal - author, Allan A. Kennedy - author. Publisher: Perseus Books (Current Publisher: Perseus Publishing). Place of Publication: Cambridge, MA. Publication Year: 2000. Page Number: 223.
    
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