The American Movie Industry: The Business of Motion Pictures

Table of contents

• Title Page iii
• Contents v
• Illustrations viii
• Preface xiii
• Acknowledgments xv
• Introduction xvii
• Part One - Initial Patterns of Production, Distribution, and Exhibition 1
• 1 - Vitascope/Cinématographe: Initial Patterns of American Film Industrial Practice 3
• 2 - Motion Picture Exhibition in Manhattan, 1906-1912: Beyond the Nickelodeon 12
• 3 - Monopoly in Motion Picture Production and Distribution: 1908-1915 25
• Part Two - The Development of Business Strategies 77
• 4 - Hollywood's Movie Star System: a Historical Overview 79
• 5 - Dividing Labor for Production Control: Thomas Ince and the Rise of the Studio System1 94
• 6 - The Movies Become Big Business: Publix Theatres and the Chain-Store Strategy 104
• Part Three - Technological Change: Sound and Color 117
• 7 - The "Warner-Vitaphone Peril": the American Film Industry Reacts to the Innovation of Sound 119
• 8 - The Demise of Kinemacolor 136
• 9 - Hollywood's Conversion to Color: the Technological, Economic, and Aesthetic Factors 146
• Part Four - Regulation and Censorship 159
• 10 - Antitrust Policies and the Motion Picture Industry 161
• 12 - Self-Censorship in the Movie Industry: a Historical Perspective on Law and Social Change 215
• Part Five - Media Interaction: Television and Film 255
• 13 - The Effects of Television on the Motion Picture Industry: 1948-1960 257
• 14 - The Economics of the Television Market for Theatrical Movies 309
• Part Six - America's Role in the International Film Industry 323
• 15 - Film Conglomerate Blockbusters: International Appeal and Product Homogenization 325
• 16 - Film as International Business: the Role of American Multinationals 336
• 17 - Cultural Dependency in Canada's Feature Film Industry 351
• 18 - The Common Market Film Industry: Beyond Law and Economics 361
• Notes 375
• Selected Bibliography 417
• Contributors 429
• Index 431

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