Negative Political Advertising: Coming of Age

By Karen S. Johnson-Cartee; Gary A. Copeland | Go to book overview

Subject Index

A
Assaultive ad, 39, see direct attack

B
Being your own worst enemy ads, 71-94
your ad in their negative spots, 72-74
your choice for vice president, 90-92
your choice not to debate, 92-94
your flip-flops on the issues, 81-85
your past promises and pitiful performances, 85-87
your political gaffes, 74-76
your political experience, 76-79
your political character, 79-81
your voting record, 87-90

C
Campaign expenditures, 54-55
Campaign finance laws, 170-190
Campaign disclosure requirements, 174
Federal Election Campaign Act of 1971, 170-175
contributions, 171-172
expenditures, 172
Political committees, 172
candidate committees, 172-174
political action committees, 172-174
political party committees, 172-174
Political advertising disclosure requirements, 174-175
Revenue Act of 1971, 170-171
Candidate style, 58-60
effect-modeling/effect-contrasting, 58
female candidate, 59-60
hot/cool, 58
open/closed, 58
prolix, 58
synchronization, 59
violation of type, 59
Candidate's role in ad, 128-140
candidate confrontation, 135-137
candidate interactional, 137-140
surrogate ads, 128-135
independently sponsored, 132-135
private citizen, 130-132
public figure, 130-131

-311-

Notes for this page

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Project items

Items saved from this book

This book has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this book

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this page

Cited page

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited page

Bookmark this page
Negative Political Advertising: Coming of Age
Settings

Settings

Typeface
Text size Smaller Larger
Search within

Search within this book

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Full screen
/ 316

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.