Negative Political Advertising: Coming of Age

By Karen S. Johnson-Cartee; Gary A. Copeland | Go to book overview
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Subject Index

A
Assaultive ad, 39, see direct attack

B
Being your own worst enemy ads, 71-94
your ad in their negative spots, 72-74
your choice for vice president, 90-92
your choice not to debate, 92-94
your flip-flops on the issues, 81-85
your past promises and pitiful performances, 85-87
your political gaffes, 74-76
your political experience, 76-79
your political character, 79-81
your voting record, 87-90

C
Campaign expenditures, 54-55
Campaign finance laws, 170-190
Campaign disclosure requirements, 174
Federal Election Campaign Act of 1971, 170-175
contributions, 171-172
expenditures, 172
Political committees, 172
candidate committees, 172-174
political action committees, 172-174
political party committees, 172-174
Political advertising disclosure requirements, 174-175
Revenue Act of 1971, 170-171
Candidate style, 58-60
effect-modeling/effect-contrasting, 58
female candidate, 59-60
hot/cool, 58
open/closed, 58
prolix, 58
synchronization, 59
violation of type, 59
Candidate's role in ad, 128-140
candidate confrontation, 135-137
candidate interactional, 137-140
surrogate ads, 128-135
independently sponsored, 132-135
private citizen, 130-132
public figure, 130-131

-311-

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