Offside: Soccer and American Exceptionalism

By Andrei S. Markovits; Steven L. Hellerman | Go to book overview

Five
From the North American Soccer League to
Major League Soccer

UNLIKEthe NASL, by omitting the definite article and calling itself “Major League Soccer,” this new league wanted to convey to the world that—just like Major League Baseball—it stood for the apogee of the sport of soccer in the United States: alone, uncontested, unchallenged, at the very top, (perhaps even) permanent. This nomenclature can be seen as signification of the very first time that soccer in America had assumed at least a modicum of organizational rationality and institutional clarity, in which Major League Soccer embodied the apex of a pyramidal structure whose subordinate parts had a direct relationship to each other, as well as with the top.

Whatever the eventual outcome regarding the establishment of soccer as a fifth major sport in the United States, there can be little doubt that the thirty-year period under consideration in this chapter witnessed an immense metamorphosis in soccer's American presence from the sport's previous century-long existence in the United States; providing organizational clarity was a major step. During these three decades, soccer experienced a quantitative growth in America that—as is always the case—had major qualitative implications whose eventual destiny remains completely unclear at the time of this writing. To be sure: Soccer failed to rival baseball, basketball, football, and hockey in terms of presenting any serious challenge to the hegemonic positions that these four continue to enjoy in America's sport space at the turn of the millennium. Yet, at the same time, soccer has entered the American vernacular to a degree not known in the United States until the late 1980s and early 1990s. The term “soccer mom” became accepted American parlance during this period, while the usual banter that has come to characterize nightly newscasts on local television often includes exhortations directed at the weatherman to bring blue skies for the kids' soccer game on the weekend. The word “soccer” no longer evokes foreignness, as it had for a century. Instead, it has managed to become quite American in the course of these thirty years, mainly associated with kids, women, moms, dads, recreation, participation—in short, wholesome activity. The most convincing fact of soccer's complete acceptance by the American vernacular in the course of the last two decades of the twentieth century has been its ubiquity in advertising,

-162-

Notes for this page

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this book

This book has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this book

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this page

Cited page

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited page

Bookmark this page
Offside: Soccer and American Exceptionalism
Table of contents

Table of contents

Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this book

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Full screen
/ 367

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.