Domestic markets and marketing channels
As competition for sales outside the United States grew more intensive after the mid-1880's, the domestic market assumed an increasing significance for the American petroleum industry. Between 1884 and 1899, as shown in Table 25:1, the proportion of illuminating oil distributed in the home market rose from about one-third to over two-fifths, while the proportion of naphthas retained for domestic consumption increased from approximately 87 per cent to almost 94 per cent. Only in the case of lubricating oils was there a decrease in the share of the total output sold in the United States from about two-thirds in 1884 to three-fifths in 1899.
With total output more than doubling between 1884 and 1894, the result was an impressive expansion in the volumes of refined products distributed domestically: illuminating oil from about 5.1 million to 12.1 million barrels; naphthas from 2.2 million to 5.7 million barrels; lubricating