Library of Congress Cataloging-in-Publication Data Epstein, Marc J. Implementing e-commerce strategies : a guide to corporate success after the dot.com bust / Marc J. Epstein p. cm. Includes bibliographical references and index. ISBN 0-275-98463-X 1. Electronic commerce. 2. Strategic planning. 3. Business enterprises— Computer networks—Planning. 4. Electronic commerce—Case studies. I. Title: Implementing e-commerce strategies. II. Title. HF5548.32.E67 2004 658.8′72—dc22 2004049568 British Library Cataloguing in Publication Data is available. Copyright © 2004 by Marc J. Epstein All rights reserved. No portion of this book may be reproduced by any process or technique, without the express written consent of the publisher. Library of Congress Catalog Card Number: 2004049568 ISBN: 0-275-98463-X First published in 2004 Praeger Publishers, 88 Post Road West, Westport, CT 06881 An imprint of Greenwood Publishing Group, Inc. www.praeger.com Printed in the United States of America The paper used in this book complies with the Permanent Paper Standard issued by the National Information Standards Organization (Z39.48-1984). 10 9 8 7 6 5 4 3 2 1 -iv- |