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Library of Congress Cataloging-in-Publication Data

Michman, Ronald D.
Lifestyle marketing : reaching the new American consumer / Ronald D. Michman,
Edward M. Mazze, and Alan J. Greco.
p. cm.
Includes bibliographical references and index.
ISBN 1-56720-640-9 (alk. paper)
1. Market segmentation—United States. 2. Target marketing—United States. 3.
Consumers' preferences—United States. 4. Consumer behavior—United States. 5.
Lifestyles—United States. I. Mazze, Edward M. II. Greco, Alan James, 1950- III. Title.
HF5415.127.M535 2003
658.8 343—dc22 2003057995

British Library Cataloguing in Publication Data is available.

Copyright © 2003 by Ronald D. Michman, Edward M. Mazze, and Alan J. Greco

All rights reserved. No portion of this book may be
reproduced, by any process or technique, without the
express written consent of the publisher.

Library of Congress Catalog Card Number: 2003057995

ISBN: 1-56720-640-9

First published in 2003

Praeger Publishers, 88 Post Road West, Westport, CT 06881

An imprint of Greenwood Publishing Group, Inc.
www.praeger.com

Printed in the United States of America

The paper used in this book complies with the
Permanent Paper Standard issued by the National
Information Standards Organization (Z39.48-1984).

10 9 8 7 6 5 4 3 2 1

-iv-

Questia, a part of Gale, Cengage Learning. www.questia.com

Publication Information: Book Title: Lifestyle Marketing: Reaching the New American Consumer. Contributors: Ronald D. Michman - author, Edward M. Mazze - author, Alan J. Greco - author. Publisher: Praeger. Place of Publication: Westport, CT. Publication Year: 2003. Page Number: iv.
    
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