Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding, and Corporate-Level Marketing An Anthology by John M. T. Balmer, Stephen A. Greyser

Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding, and Corporate-Level Marketing An Anthology

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References

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Publication Information: Book Title: Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding, and Corporate-Level Marketing An Anthology. Contributors: John M. T. Balmer - author, Stephen A. Greyser - author. Publisher: Routledge. Place of Publication: London. Publication Year: 2003. Page Number: 231.