First published in 2003 in Great Britain by
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British Library Cataloguing in Publication Data
The emergence of modern marketing
1. Marketing-History-19th century 2. Marketing-History
-20th century
I. Church, R.A. (Roy Anthony), 1935-II. Godley, Andrew
658.8′009034

ISBN 07146 5390 X (cloth)

ISBN 0 7146 8326 4 (paper)

Library of Congress Cataloging-in-Publication Data
The emergence of modern marketing/editors, Roy Church, Andrew Godley.
p. cm.
Includes bibliographical references (p.) and index.
ISBN 0-7146-5390-X (cloth)-ISBN 0-7146-8326-4 (paper)
1. Marketing-History. I. Church, Roy A. II. Godley, Andrew, 1963-
HF5415 .E614 2003
380.1′09-dc21 2002151434

This group of studies first appeared in a Special Issue of Business History
(ISSN 0007-6791), Vol. 45, No. 1 (January 2003) [The Emergence of Modern Marketing].

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