Copyright © 1990 by Lawrence Erlbaum Associates, Inc. All rights reserved. No part of the book may be reproduced in any form, by photostat, microform, retrieval system, or any other means, without the prior written permission of the publisher. Lawrence Erlbaum Associates, Inc., Publishers 365 Broadway Hillsdale, New Jersey 07642 Library of Congress Cataloging-in-Publication Data Applied communication theory and research / edited by Dan O'Hair, GaryKreps. p. cm. -- (Communication textbook series. Applied communication) ISBN 0-8058-0400-5 (c) / ISBN 0-8058-0915-5 (p) 1. Communication -- Research -- Methodology. I. O'Hair, Dan. II. Kreps, Gary L. III. Series. P91.A66 1990 302.2'072 -- dc20 89-48835 CIP Printed in the United States of America 10 9 8 7 6 5 4 3 2 -iv- |