Page:  of 393
 
Chapter 4
Communication and Negotiation

Deanna F. Womack
77
Chapter 5
Organizational Communication Research and Organizational Development

Gary L. Kreps
103
EDUCATIONAL CONTEXTS
Chapter 6
Training and Development for Communication Competence

Gustav W. Friedrich and Arthur VanGundy
125
Chapter 7
Application of Communication Strategies in Alleviating Teacher Stress

Mary John O'Hair and Robert Wright
141
SALES AND MARKETING CONTEXTS
Chapter 8
The Dynamics of Impression Management in the Sales Interview

Dale G. Leathers
163
Chapter 9
Focus Group Research: The Communication Practitioner as Marketing
Specialist

Constance Courtney Staley
185
Chapter 10
Audience Analysis Systems in Advertising and Marketing

Ralph R. Behnke, Dan O'Hair, and Audrey Hardman
203
LEGAL AND POLITICAL CONTEXTS
Chapter 11
Application of Communication Research to Political Contexts

Kathleen E. Kendall
225
Chapter 12
Legal Communication: An Introduction to Rhetorical and Communication
Theory Perspectives

Steven R. Goldswig and Michael J. Cody
245

-vi-

Questia, a part of Gale, Cengage Learning. www.questia.com

Publication Information: Book Title: Applied Communication Theory and Research. Contributors: Dan O'Hair - editor, Gary L. Kreps - editor. Publisher: Lawrence Erlbaum Associates. Place of Publication: Hillsdale, NJ. Publication Year: 1990. Page Number: vi.
    
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