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8
How to Use the Internet
As business reports and scientific research papers, newspapers and
other periodicals, databases and electronic mail, textbooks and other
books all increase rapidly, the number of interdependencies among
them rises exponentially. New ways to link, classify and order the
traffic on the information highways of the future are necessary if
we're to thread our way through the mounds of raw data strewn
along them. 1

FIFTEEN YEARS AGO

When we first wrote Competitive Intelligence in the Computer Age, online
databases were just coming into vogue. Since then, their use has grown
exponentially, and their contents have grown too. 2 However, the Internet
has become the flavor of the month for serious researchers. We know
from anecdotal information that CI professionals were voracious con-
sumers of search results from online databases in the 1980s. But what
about today?

In early 1996, members of SCIP were surveyed about how they ob-
tained needed data, and how their research habits compared with those

-75-

Questia, a part of Gale, Cengage Learning. www.questia.com

Publication Information: Book Title: The Internet Age of Competitive Intelligence. Contributors: John J. McGonagle - author, Carolyn M. Vella - author. Publisher: Quorum Books. Place of Publication: Westport, CT. Publication Year: 1999. Page Number: 75.
    
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