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Copyright 1993 by Lawrence Erlbaum Associates, Inc.
All rights reserved. No part of this book may be reproduced in
any form, by photostat, microform, retrieval system, or any other
means without the prior written permission of the publisher.

Lawrence Erlbaum Associates, Inc., Publishers 365 Broadway
Hillsdale, New Jersey 07642

Library of Congress Cataloging-in-Publication Data

Advertising exposure, memory, and choice / edited by Andrew A.
Mitchelle .

p. cm. -- (Advertising and consumer psychology)
Includes bibliographical references and index.
ISBN 0-8058-0685-7
1. Advertising--Psychological aspects. 2. Consumers' preferences.
3. Persuasion (Psychology) 4. Consumer behavior. I. Mitchell,
Andrew A., 1939- . II. Series.
HF5822.A26 1992
659.1′01′9--dc20 92-11407

CIP

Printed in the United States of America

10 9 8 7 6 5 4 3 2 1

-iv-

Questia, a part of Gale, Cengage Learning. www.questia.com

Publication Information: Book Title: Advertising Exposure, Memory and Choice. Contributors: Andrew A. Mitchell - editor. Publisher: Lawrence Erlbaum Associates. Place of Publication: Hillsdale, NJ. Publication Year: 1993. Page Number: iv.
    
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