Copyright Acknowledgment Chapter 3, "Mobil's Epideictic Advocacy: 'Observations' of Prometheus Bound," originally appeared in Communications Monographs, 380-394 ( December 1983). Copyright by the Speech Communication Association, 1983. Reproduced by permission of the publisher. Library of Congress Cataloging-in-Publication Data Public relations inquiry as rhetorical criticism: case studies of corporate discourse and social influence / edited by William N. Elwood . p. cm--(Praeger series in political communication, ISSN 1062-5623) Includes bibliographical references and index. ISBN 0-275-94971-0 (hc: alk. paper). -- ISBN 0-275-95150-2 (pbk: alk. paper) 1. Public relations-- United States--Case studies. I. Elwood, William N. II. Series HM263.P76568 1995 659.2--dc20 94-42837 British Library Cataloguing in Publication Data is available. Copyright © 1995 by William N. Elwood All rights reserved. No portion of this book may be reproduced, by any process or technique, without the express written consent of the publisher. Library of Congress Catalog Card Number: 94-42837 ISBN: 0-275-94971-0 0-275-95150-2 (pbk.) ISSN: 1062-5623 First published in 1995 Praeger Publishers, 88 Post Road West, Westport, CT 06881 An imprint of Greenwood Publishing Group, Inc. Printed in the United States of America ∞ + ⃝™ The paper used in this book complies with the Permanent Paper Standard issued by the National Information Standards Organization (Z39.48-1984). 10 9 8 7 6 5 4 3 2 1 -iv- |