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Library of Congress Cataloging-in-Publication Data

Woodside Arch G.

Measuring the effectiveness of image and linkage advertising: the
nitty-gritty of maxi-marketing / Arch G. Woodside.

p. cm.
Includes bibliographical references and index.
ISBN 0-89930-984-4 (alk. paper)
1. Advertising--Brand name products. 2. Brand choice.
3. Corporate image. I. Title.
HF6161.B4W67 1996
658.8'343--dc20 95-50739

British Library Cataloguing in Publication Data is available.

Copyright © 1996 by Arch G. Woodside

All rights reserved. No portion of this book may be
reproduced, by any process or technique, without the
express written consent of the publisher.

Library of Congress Catalog Card Number: 95-50739
ISBN: 0-89930-984-4

First published in 1996

Quorum Books, 88 Post Road West, Westport, CT 06881
An imprint of Greenwood Publishing Group, Inc.

Printed in the United States of America

∞ + ⃝™

The paper used in this book complies with the
Permanent Paper Standard issued by the National
Information Standards Organization (Z39.48-1984).

10 9 8 7 6 5 4 3 2

-iv-

Questia, a part of Gale, Cengage Learning. www.questia.com

Publication Information: Book Title: Measuring the Effectiveness of Image and Linkage Advertising: The Nitty-Gritty of Maxi-Marketing. Contributors: Arch G. Woodside - author. Publisher: Quorum Books. Place of Publication: Westport, CT. Publication Year: 1996. Page Number: iv.
    
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