Page:  of 312
 
5. Ad Banners and Online Communities 183
Problems of Online Branding 183
Online and Offline Advertising 194
Broadcast Hybrids 217
Online Access and Community Providers 223
Toward Ad Networks 246
6. World Wide Web--Global Marketing and Global Marketers 269
Toward Global Markets 270
Epilogue: "The War for Eyeballs" 284
Index 303

-viii-

Questia, a part of Gale, Cengage Learning. www.questia.com

Publication Information: Book Title: The Birth of Internet Marketing Communications. Contributors: Dan Steinbock - author. Publisher: Quorum Books. Place of Publication: Westport, CT. Publication Year: 2000. Page Number: viii.
    
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