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Author Index

A
Ackoff, R. L., 97, 100, 111
Adams, H. F., 20, 140
Adams, S., 155
Adorno, T. W., 129
Agatstein, F. C., 62
Ajzen, I., 60, 107 - 109
Albers, S., 39
Alessis, C., 53
Allport, G. W., 76, 101
Anderson, C. D., 166
Anderson, J. R., 50
Andren, G., 51
Arch, D. C., 13
Arndt, J., 131, 133
Arnold, S. J., 131
Aronson, E., 167
Arpan, J. S., 140
Asch, S. E., 109
Assimov, I., 112
Assael, H., 64, 83, 92, 120, 131
Atkin, C., 53, 103, 135 - 137, 146
Atkins, J. L., 109
Atkinson, J. W., 92
Atkinson, R. C., 33
Aycrigg, R. H., 73

B
Bbb, E. M., 74
Bacon, J. J., 25
Bagozzi, R. P., 109, 151
Bales, R. F., 134
Bambic, P., 152
Bandura, A., 70, 72, 73
Banks, S., 108
Barber, T. X., 143
Baron, R. A., 49, 123
Baron, R. S., 126
Barry, H., 73
Bassett, R., 157
Bauer, R. A., 16
Baumeister, R. F., 76, 169
Bayton, J. A., 69
Becherer, R. C., 110, 129
Belch, G. E., 55
Belk, R., 168
Bern, D. J., 115
Bemmaor, A. C., 170
Benedict, R., 144, 146
Bentler, P. M., 109
Berey, L. A., 135
Berlin, B., 140
Berger, S. M., 72
Bernal, G., 72
Bettman, J. R., 34, 35
Bierley, C., 64, 65, 83
Birrell, J., 86
Bishop, D. W., 145
Black, J. S., 108
Blackwell, R. D., 4, 6, 7, 131, 133, 164, 165
Blake, B., 130
Blanchard, E. B., 73
Blattberg, R., 112
Bloch, R., 170
Block, M., 53
Bolles, R. C., 91
Bonfield, E. H., 109
Bonoma, T. V., 76, 104, 116, 156
Bourne, F. S., 128

-206-

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Publication Information: Book Title: The Psychology of Consumer Behavior. Contributors: Brian Mullen - author, Craig Johnson - author. Publisher: Lawrence Erlbaum Associates. Place of Publication: Hillsdale, NJ. Publication Year: 1990. Page Number: 206.
    
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