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Copyright © 1991 by Lawrence Erlbaum Associates, Inc.
All rights reserved. No part of the book may be reproduced in
any form, by photostat, microform, retrieval system, or any other
means, without the prior written permission of the publisher.

Lawrence Erlbaum Associates, Inc., Publishers
365 Broadway
Hillsdale, New Jersey 07642

Library of Congress Cataloging-in-Publication Data

Television and political advertising.

Contents: v. 1. Psychological processes--
v. 2. Signs, codes, and images.
1. Advertising, Political. 2. Advertising,
Political--Psychological aspects. 3. Television
in politics. I. Biocca, Frank.
JF2112.A4T46 1990 659.1′932 89-71468
ISBN 0-8058-0655-5 (v. 1)
Printed in the United States of America
10 9 8 7 6 5 4 3 2

-vi-

Questia, a part of Gale, Cengage Learning. www.questia.com

Publication Information: Book Title: Television and Political Advertising: Psychological Processes. Volume: 1. Contributors: Frank Biocca - editor. Publisher: Lawrence Erlbaum Associates. Place of Publication: Hillsdale, NJ. Publication Year: 1991. Page Number: vi.
    
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