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9
Macroeconometrics and
Models of the Firm

With few exceptions, the business firm has remained beyond
the limits of true econometric model building. Business mode-
lers tend to build corporate models following the somewhat
different, perhaps more pragmatic tradition of systems simula-
tion. The following classificatory scheme compares the princi-
pal differences between the macromodel econometric and busi-
ness simulation modeling approaches.

Macromodel Business
Econometric approach Simulation modeling
approach
Focus on macroeconomy Focus on the firm
Emphasis on economic
theory
Emphasis on business
practice
Aggregate time series data in
the national income accounts
framework
Highly detailed data but few
long-time series
Statistical estimation of coef-
ficients and significance tests
Use of assumed coefficients,
ratios, or engineering data
Sample period testing of
model
Sensitivity analysis testing
Forecasting and simulation Forecasting and simulation

These distinctions are largely self-explanatory, although the most
important ones will be elaborated in the following discussion of
corporate modeling. It is noteworthy, however, that the bot-

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Publication Information: Book Title: The Business Forecasting Revolution: Nation, Industry, Firm. Contributors: F. Gerard Adams - author. Publisher: Oxford University Press. Place of Publication: New York. Publication Year: 1986. Page Number: 214.
    
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