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TABLE OF CONTENTS

FINANCING THE 1960 ELECTION
I. INTRODUCTION 7
The Democratic Debt 13
The Republican Debt 14
II. THE PRE-CONVENTION CAMPAIGNS 15
Campaign Funds 16
The Democrats 16
The Republicans 21
Financing the State Primaries 22
Campaign Finances and Strategy 25
III. FINANCING THE CONVENTIONS 28
IV. THE GENERAL ELECTION CAMPAIGNS 29
Major Party Committees 30
Advertising and Television 31
Television Firsts 36
Campaign Materials 37
Polls 37
The Religious Debate 38
Coordination and Cutbacks 39
Post-Election Critiques 40
Labor and Other Committees 41
Patterns of Allocations 44
Party Committees 46
Labor and Miscellaneous Committees 47
Comparative Sources of Candidates' Support 48
V. SOURCES OF FUNDS 50
Raising the Funds 51
The Republicans 51
The Democrats 52
Broadening the Financial Base 53
Other Important Sources 55
Quotas 55
Dinners 56
Large Contributions and Contributors 57
Contributors of $10,000 or More 59
Contributions by Family Groups 60
Split-Ticket Givers 62
Analysis of 13 Selected Groups 63
Contributions from New York 67
The Democrats 67
The Republicans 69
Fund-Raising Innovations 69
VI. LABOR AND BUSINESS IN POLITICS 70
Labor and Related Drives 71
AFL-CIO, COPE, and the Democrats 71

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Publication Information: Book Title: Financing the 1960 Election. Contributors: Herbert E. Alexander - author. Publisher: Citizens' Research Foundation. Place of Publication: Princeton, NJ. Publication Year: 1962. Page Number: 4.
    
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