© 1995 David W. Moore

Published in the United States by:
FOUR WALLS EIGHT WINDOWS
39 West 14th Street, Rm. 503
New York, N.Y. 10011

Second Edition.

First printing November 1995.

All rights reserved.

No part of this book may be reproduced or transmitted
in any form or by any means, electronic or mechanical,
including photocopying, recording, or by any information
storage or retrieval system, without the prior written
permission of the publishers.

Library of Congress Cataloging-in-Publication Data:

Moore, David W.

The superpollsters: how they measure and manipulate
public opinion in America /by David W. Moore

p. cm.

Includes index.

ISBN: 1-56858-023-1

1. Public Opinion- United States. 2. Public opinions polls.
3. Mass media-United States-Influence.
4. Election forecasting-United States. I. Title.

HN90.P8M66 1992

303.3′8-dc20 CIP

Designed by Acme Art, Inc.

Printed in the United States

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