Page:  of 305
 

Cohen, J. B. ( 1983). "Involvement and you: 1000 great ideas". In R. P. Baggozzi & A. M. Tybout (Eds.), Advances in consumer research, Vol. X. Ann Arbor: Association for Consumer Research, 325-328.

Fishbein, M., & Ajzen, I. ( 1975). Belief, attitude, intention and behavior: An introduction to theory and research. Reading, MA: Addison-Wesley.

Gardner, M., Mitchell, A. A., & Russo, J. E. ( 1978). "Chronometric analysis: An introduction and an application to low involvement perception of advertisements". In H. K. Hunt (Ed.), Advances in consumer research, Vol. V. Ann Arbor: Association for Consumer Research, 581-589.

Gibson, L. D. ( 1983). "Not recall". Journal of Advertising Research, 23, 39-46.

Greenwald, A. G. ( 1968). "Cognitive learning, cognitive response to attitude change". In A. G. Greenwald , T. C. Brock, & T. M. Ostrom (Eds.), Psychological foundations of attitudes. New York: Academic Press, 147-170.

Houston, M. J., & Rothschild, M. L. ( 1977). A paradigm for research on consumer involvement. Unpublished Working Paper. Graduate School of Business, University of Wisconsin, Madison, Wisconsin.

Krugman, H. ( 1965). "The impact of television advertising: Learning without involvement". Public Opinion Quarterly, 29, 349-356.

Krugman, H. ( 1967). "The measurement of advertising involvement". Public Opinion Quarterly, 31, 583-596.

Lastovika, J. L., & Gardner, D. M. ( 1979). "Components of involvement". In J. C. Maloney & B. Silverman (Eds.), Attitudes play for high stakes. Chicago: American Marketing Association.

Lutz, R. J. ( 1975). "Changing brand attitudes through modifications of cognitive structure". Journal of Consumer Research, 1, 49-59.

McGuire, W. ( 1968). "The nature of attitudes and attitude change". In G. Lindzey & E. Aronson (Eds.), Handbook of social psychology, Second Edition, Vol. 3. Reading, MA: Addison Wesley, 136-314.

McGuire, W. ( 1978). "An information processing model of advertising effectiveness". In H. L. Davis and A. J. Silk (Eds.), Behavioral and management science in marketing. New York: Wiley, 156-180.

Mitchell, A. A. ( 1981). "The dimensions of advertising involvement". In K. Monroe (Ed.), Advances in consumer research, Vol. 8. Ann Arbor: Association for Consumer Research, 25-30.

Mitchell, A. A. ( 1983). "The effect of visual and emotional advertising: An information processing approach", In L. Percy & A. Woodside (Ed.), Advertising andconsumer behavior. New York: Lexington Press, 197-217.

Mitchell, A. A., & Olson, J. C. ( 1981). "Are product attribute beliefs the only mediator of advertising effects on brand attitude?" Journal of Marketing Research, 18, 318-332.

Paivio, A. ( 1979). Imagery and verbalprocesses. Hillsdale, NJ: Lawrence Erlbaum Associates. Originally published 1971.

Petty, R. E., & Cacioppo, J. T. ( 1981). Attitudes and persuasion: Classic and contemporary approaches. Dubuque, IA: Wm. C. Brown.

Petty, R. E., Wells, G. C., & Brock, T. C. ( 1976). "Distraction can enhance or reduce yielding to propaganda: Thought disruption versus effort justification". Journal of Personality and Social Psychology, 34, 874-884.

Ray, M. L., & Batra, R. ( 1983). "Emotion and persuasion in advertising: What we do and don't know about affect". In R. P. Bagozzi & A. M. Tybout (Eds.), Advances in consumer research, Vol. X. Ann Arbor: Association for Consumer Research, 543-548.

Ray, M. L., Sawyer, A. G., Rothschild, M. L., Heeler, R. M., Strong, E. C., & Reed, J. B. ( 1973). "Marketing communication and the hierarchy of effects". In P. Clark (Eds.), New models for mass communication research, Vol. 2. Beverly Hills, CA: Sage Publications.

Rossiter, J. R., & Percy, L. ( 1978). "Visual imagery ability as a mediator of advertising response".

-9-

Questia Media America, Inc. www.questia.com

Publication Information: Book Title: Psychological Processes and Advertising Effects: Theory, Research, and Applications. Contributors: Linda F. Alwitt - editor, Andrew A. Mitchell - editor. Publisher: Lawrence Erlbaum Associates. Place of Publication: Hillsdale, NJ. Publication Year: 1985. Page Number: 9.
    
This feature allows you to create and manage separate folders for your different research projects. To view markups for a different project, make that project your current project.
This feature allows you to save a link to the publication you are reading or view all the publications you have put on your bookshelf.
This feature allows you to save a link to the page you are reading, which you can later return to from Projects.
This feature allows you to highlight words or phrases on the publication page you are reading.
This feature allows you to save a note you write on the publication page you are reading.
This feature allows you to create a citation to the page you are reading that you can paste into your paper. Highlight a passage to include that passage as a quotation.
This feature allows you to save a reference to a publication you are reading for your bibliography or generate a bibliography you can paste into your paper.
This feature allows you to print a range of pages or a single page from the item you are reading, including your notes or highlights (IE users must have "print background colors and image" setting selected.)
This feature allows you to look up words in a dictionary, thesaurus or encyclopedia.
  About Questia Tools
Close Window  
Questia's powerful research tools allow you to highlight, take notes, bookmark and even create instant citations and bibliographies. To use these features and save hours of work, you must be a subscriber to the Questia service.
Need a Questia account?
Choose a subscription plan to save tons of time, stress and hassle, and experience faster, easier research.

» Click here for our subscription plans

Already have a Questia account? Login now!
Error
Working...
Choose one of the options for printing:
Print this page (No Charge)
Print pages to *
Print pages to *
Quick Print Center
View Shopping Cart
*charges may apply