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Questia, a part of Gale, Cengage Learning. www.questia.com

Publication Information: Book Title: Psychological Processes and Advertising Effects: Theory, Research, and Applications. Contributors: Linda F. Alwitt - editor, Andrew A. Mitchell - editor. Publisher: Lawrence Erlbaum Associates. Place of Publication: Hillsdale, NJ. Publication Year: 1985. Page Number: 9.
    
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