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In H. K. Hunt (Ed.), Advances in consumer research, Vol. 5. Ann Arbor: Association for
Consumer Research, 621-628.

Rossiter, J. R., & Percy, L. ( 1983). "Visual communication in advertising". In R. J. Harris (Ed.),
Information processing research in advertising. Hillsdale, NJ: Lawrence Erlbaum Associates.

Wright, P. L. ( 1973). "Cognitive processes mediating acceptance of advertising". Journal of
Marketing Research, 4, 53-62.

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Questia, a part of Gale, Cengage Learning. www.questia.com

Publication Information: Book Title: Psychological Processes and Advertising Effects: Theory, Research, and Applications. Contributors: Linda F. Alwitt - editor, Andrew A. Mitchell - editor. Publisher: Lawrence Erlbaum Associates. Place of Publication: Hillsdale, NJ. Publication Year: 1985. Page Number: 10.
    
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