Copyright © 1999 by Lawrence Erlbaum Associates, Inc. All rights reserved. No part of this book may be reproduced in any form, by photostat, microfilm, retrieval system, or any other means, without prior written permission of the publisher. Lawrence Erlbaum Associates, Inc., Publishers 10 Industrial Avenue Mahwah, NJ 07430-2262 Cover design by Kathryn Houghtaling Lacey Library of Congress Cataloging-in-Publication Data Harris, Richard Jackson A cognitive psychology of mass communication / Richard Jackson Harris.--3rd ed. p. cm.--(LEA's communication series) includes bibliographical references and index. ISBN 0-8058-3088-X. 1. Mass media--Psychological aspects. 2. Mass media--Social aspects. I. Title. II. Series. P96.P75H37 1999 302.23′01′9--dc21 98-32142 CIP Books published by Lawrence Erlbaum Associates are printed on acid-free paper, and their bindings are chosen for strength and dura- bility. Printed in the United States of America 10 9 8 7 6 5 4 3 2 1 -iv- |