Excellence in Public Relations and Communication Management by James E. Grunig, David M. Dozier, William P. Ehling, Larissa A. Grunig, Fred C. Repper, Jon White

Excellence in Public Relations and Communication Management

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All rights reserved. No part of the book may be reproduced in
any form, by photostat, microform, retrieval system, or any other
means, without the prior written permission of the publisher.

Lawrence Erlbaum Associates, Inc., Publishers
365 Broadway
Hillsdale, New Jersey 07642

Library of Congress Cataloging-in-Publication Data

Excellence in public relations and communication management / edited
by James E. Grunig with David M. Dozier . . . [et al.].

p. cm. -- (Communication textbook series. Public relations)
Product of a research project of the IABC Research Foundation.
Includes bibliographical references and indexes.
ISBN 0-8058-0226-6. -- ISBN 0-8058-0227-4 (pbk.)

1. Public relations. 2. Communication in management. I. Grunig,
James E. II. IABC Research Foundation. III. Series.
HD59.E95 1992

659.2 -- dc20 92-8200
CIP

Printed in the United States of America

10 9

-iv-

Questia, a part of Gale, Cengage Learning. www.questia.com

Publication Information: Book Title: Excellence in Public Relations and Communication Management. Contributors: James E. Grunig - editor, David M. Dozier - editor, William P. Ehling - editor, Larissa A. Grunig - editor, Fred C. Repper - editor, Jon White - editor. Publisher: Lawrence Erlbaum Associates. Place of Publication: Hillsdale, NJ. Publication Year: 1992. Page Number: iv.

Title Page

Contents

Contributors

Preface

Acknowledgments

1: Communication, Public Relations, and Effective Organizations: an Overview of the Book

I: The Basic Theory

2: The Effect of Worldviews on Public Relations Theory and Practice

3: What Is an Effective Organization?

4: Public Relations and Management Decision Making

5: How Communication Managers Can Apply the Theories of Excellence and Effectiveness

II: The Program Level Effective Planning of Communication Programs

6: Strategic Management, Publics, and Issues

7: Evaluation of Public Relations Programs: What the Literature Tells Us about Their Effects

8: Research Firms and Public Relations Practices

III: The Departmental Level: Characteristics of Excellent Public Relations Departments

9: What Is Excellence in Management?

10: Public Relations Management and Operations Research

11: Models of Public Relations and Communication

12: The Organizational Roles of Communications and Public Relations Practitioners

Conclusion

References

13: Public Relations and Marketing Practices

14: The Organization of the Public Relations Function

15: Women in Public Relations: Problems and Opportunities

16: Public Relations Education and Professionalism

IV: The Organizational Level: the Conditions That Make Excellence in Public Relations Possible

17: How Public Relations/Communication Departments Should Adapt to the Structure and Environment of an Organization . . . and What They Actually Do

18: Power in the Public Relations Department

19: Activism: How It Limits the Effectiveness of Organizations and How Excellent Public Relations Departments Respond

20: Symmetrical Systems of (Internal Communication

21: Corporate Culture and Public Relations

22: Societal Culture and Public Relations

V: The Economic Level: What Public Relations and Communication Contribute to the Bottom Line

23: Estimating the Value of Public Relations and Communication to an Organization

Conclusion

Appendix A: Quantification of a Purposeful State

Appendix B: Quantification of a Purposeful State

Appendix C: Quantification of a Purposeful State

Appendix E: Quantification of a Purposeful State

Appendix D: Quantification of a Purposeful State

Author Index

Subject Index

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