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Copyright (©) 1994 by Christopher Simpson

First published in 1994 by Oxford University Press, Inc.
198 Madison Avenue, New York, New York 10016

First issued as an Oxford University Press paperback, 1996

Oxford is a registered trademark of Oxford University Press

All rights reserved. No part of this publication may be reproduced,
stored in a retrieval system, or transmitted, in any form or by any means,
electronic, mechanical, photocopying, recording, or otherwise,
without the prior permission of Oxford University Press.

Library of Congress Cataloging-in-Publication Data
Simpson, Christopher.

Science of coercion: communication research and psychological
warfare, 1945-1960 / Christopher Simpson.

p. cm. Includes bibliographical references and index.
ISBN 0-19-507193-X; ISBN 0-19-510292-4 (pbk.)

1. Psychological warfare.

2. Communication -- Research -- United States.

3. United States -- Military policy.

4. Cold War. I. Title.
UB276.S56 1994
355.3'434'0973 -- dc2O 93-3661

The author gratefully acknowledges permission to reprint excerpts from:
Public Opinion, by Walter Lippman. © 1965, Macmillan Publishing Company.
Public Opinion Quarterly, one figure from Stuart Dodd, p. 551, Winter 1958,
University of Chicago Press.

Unmastered Past: The Autobiographical Reflections of Leo Lowenthal, edited and translated by
Martin Jay. © 1987, The Regents of the University of California.
Survey Research in the United States: Roots and Emergence, 1890-1960.
© 1987, The Regents of the University of California.
Encyclopedia of Social Science, Harold Lasswell, vol. 11, p. 524, ©, 1933, 1961
by Macmillan Publishing Company.

The Necessity for Social Scientists Doing Research for Governments, Ithiel de Sola Pool,
from International Studies Quarterly, vol. 10 (2), paragraph 1. Reprinted courtesy
of Blackwell Publishers.

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Printed in the United States of America

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