Library of Congress Cataloging-in-Publication Data Brummett, Barry, 1951- Rhetoric of machine aesthetics / Barry Brummett. p. cm. Includes bibliographical references and index. ISBN 0-275-96644-5 (alk. paper) 1. Aesthetics, Modern -- 20th century. 2. Machinery -- Aesthetic aspects. 3. Culture -- Semiotic models. 4. Popular culture. I. Title. BH301.M25B78 1999 111'.85 -- dc2l 99-18012 British Library Cataloguing in Publication Data is available. Copyright © 1999 by Barry Brummett All rights reserved. No portion of this book may be reproduced, by any process or technique, without the express written consent of the publisher. Library of Congress Catalog Card Number: 99-18012 ISBN: 0-275-96644-5 First published in 1999 Praeger Publishers, 88 Post Road West, Westport, CT 06881 An imprint of Greenwood Publishing Group, Inc. www.praeger.com Printed in the United States of America ∞+U20DD The paper used in this book complies with the Permanent Paper Standard issued by the National Information Standards Organization (Z39.48-1984). 10 9 8 7 6 5 4 3 2 1 -iv- |