Page:  of 259
 

CONTENTS
Contributors ix
Preface xi
1. AN OVERVIEW OF THE ROLES OF SOCIAL COGNITION AND
AFFECT IN COMMUNICATION
Howard E. Sypher, Lewis Donohew, and E. Tory Higgins 		1
Summary 7
2. AUTOMATIC INFORMATION PROCESSING: IMPLICATIONS
FOR COMMUNICATION AND AFFECT
John A. Bargh 		9
The Extent of Automatic Influences 11
Automatic Processing and Interpersonal Communication 13
Automatic Versus Goal-Directed Processing in Mass
Communication 		18
Automatic Processing and Affect 20
"To Be or Not To Be Controlled": A Concluding
Sermonette 		27
3. SCHEMAS, AFFECT, AND COMMUNICATION
Walter H. Crockett 		33
Schernas and Social Cognition 33
Affect and its Relation to Cognition 39
Effects of Affective Orientations on Schemas 45
Summary and Conclusions 48
4. MOTIVATION AND AFFECT IN INTERPERSONAL RELATIONS:
THE ROLE OF PERSONAL ORIENTATIONS AND
DISCREPANCIES
C. Douglas McCann and E. Tory Higgins 		53
Goal-Oriented Interaction and Affect 55
Self-Discrepancy and Affect 65
Concluding Comments 73

-v-

Questia, a part of Gale, Cengage Learning. www.questia.com

Publication Information: Book Title: Communication, Social Cognition and Affect. Contributors: Lewis Donohew - editor, Howard E. Sypher - editor, E. Tory Higgins - editor. Publisher: Lawrence Erlbaum Associates. Place of Publication: Hillsdale, NJ. Publication Year: 1988. Page Number: v.
    
This feature allows you to create and manage separate folders for your different research projects. To view markups for a different project, make that project your current project.
This feature allows you to save a link to the publication you are reading or view all the publications you have put on your bookshelf.
This feature allows you to save a link to the page you are reading, which you can later return to from Projects.
This feature allows you to highlight words or phrases on the publication page you are reading.
This feature allows you to save a note you write on the publication page you are reading.
This feature allows you to create a citation to the page you are reading that you can paste into your paper. Highlight a passage to include that passage as a quotation.
This feature allows you to save a reference to a publication you are reading for your bibliography or generate a bibliography you can paste into your paper.
This feature allows you to print the page you are reading, including your notes or highlights (IE users must have "print background colors and image" setting selected.)
This feature allows you to look up words in encyclopedia.
  About Questia Tools
Close Window  
Questia's powerful research tools allow you to highlight, take notes, bookmark and even create instant citations and bibliographies. To use these features and save hours of work, you must create a Questia account.
Need a Questia account?
Sign up for a FREE trial now. Save time, stress and hassle, and get better grades with trusted, online research.

» Click here for our free trial

Already have a Questia account? Login now!
Error
Working...
Printing Preferences
Format for black and white printer: On Off
Print highlights: On Off
Print notes: On Off
Choose one of the options for printing:
Print this page (No Charge)
Print pages to