Page:  of 318
 
2 Conditioning and
Modeling
Approaches 		39
40 Classical Conditioning
40 Classical Conditioning of
Attitudes
43 Demand Characteristics and
Contingency Awareness
47 Operant Conditioning
47 Operant Conditioning of Attitudes
49 Two-factor Theory of Verbal
Conditioning
51 Observational Learning
54 Vicarious Classical Conditioning
56 Evaluation
56 Retrospective
3 The Message-
learning
Approach 		59
59 Skills Learning as a Model for
Persuasion
60 Determinants of Attitude Change
in Persuasive Communications
61 Source Factors
69 Message Factors
80 Recipient Factors
85 Channel Factors
87 The Persistence of Attitude
Change
93 Retrospective
4 Judgmental
Approaches 		95
95 Adaptation Level Approach
99 The Social Judgment--
Involvement Approach
105 Communication Discrepancy
107 Ego Involvement
109 Evaluation of Social Judgment
Theory
110 The Variable Perspective
Approach
115 Indirect Influence

-viii-

Questia, a part of Gale, Cengage Learning. www.questia.com

Publication Information: Book Title: Attitudes and Persuasion: Classic and Contemporary Approaches. Contributors: Richard E. Petty - author, John T. Cacioppo - author. Publisher: Westview Press. Place of Publication: Boulder, CO. Publication Year: 1996. Page Number: viii.
    
This feature allows you to create and manage separate folders for your different research projects. To view markups for a different project, make that project your current project.
This feature allows you to save a link to the publication you are reading or view all the publications you have put on your bookshelf.
This feature allows you to save a link to the page you are reading, which you can later return to from Projects.
This feature allows you to highlight words or phrases on the publication page you are reading.
This feature allows you to save a note you write on the publication page you are reading.
This feature allows you to create a citation to the page you are reading that you can paste into your paper. Highlight a passage to include that passage as a quotation.
This feature allows you to save a reference to a publication you are reading for your bibliography or generate a bibliography you can paste into your paper.
This feature allows you to print the page you are reading, including your notes or highlights (IE users must have "print background colors and image" setting selected.)
This feature allows you to look up words in encyclopedia.
  About Questia Tools
Close Window  
Questia's powerful research tools allow you to highlight, take notes, bookmark and even create instant citations and bibliographies. To use these features and save hours of work, you must create a Questia account.
Need a Questia account?
Sign up for a FREE trial now. Save time, stress and hassle, and get better grades with trusted, online research.

» Click here for our free trial

Already have a Questia account? Login now!
Error
Working...
Printing Preferences
Format for black and white printer: On Off
Print highlights: On Off
Print notes: On Off
Choose one of the options for printing:
Print this page (No Charge)
Print pages to