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Library of Congress Cataloging-in-Publication Data

Treacy, Michael

The discipline of market leaders: choose your customers, narrow
your focus, dominate your market / by Michael Treacy, Fred Wiersema.

p. cm.

Includes index.

ISBN 0-201-40648-9

ISBN 0-201-40719-1 (pbk.)

1. Competition. 2. Market segmentation. 3. Quality of products.
4. Customer service. I. Wiersema, Fred. D. II. Title.
HD41.T67 1995
658.8 -- dc20

94-34808
CIP

Figures copyright © 1997 by Michael Treacy

Copyright © 1995 by Michael Treacy, Fred Wiersema, and CSC Index

All rights reserved. No part of this publication may be reproduced, stored in a retrieval system,
or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording,
or otherwise, without the prior written permission of the publisher. Printed in the United
States of America. Published simultaneously in Canada.

Perseus Books is a member of the Perseus Books Group

Cover design by Jean Seal
Text design by Ken Silvia Design Group

Set in 12-point Adobe Garamond by Cambridge Prepress Services

6 7 8 9 10-DOH-02010099

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