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Contents
Contributors xi
Acknowledgments xiii
1 Introduction 1
What's in a Name? 3
What's in This Book? 7
PART I: THE CONCEPT
2 Formative Evaluation in Decision Making 13
The Case of "Sesame Street" 14
The Case of "The Business Disc" 17
The Case of "Puppet Theater" 20
Why Evaluate? 23
Why Not Evaluate? 25
3 Program Development and the Role
of Evaluation 		33
Phase 1: Planning and Needs Assessment 35
Phase 2: Design and Pre-Production Formative
Evaluation 		38

-vii-

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Publication Information: Book Title: Formative Evaluation for Educational Technologies. Contributors: Barbara N. Flagg - author. Publisher: Lawrence Erlbaum Associates. Place of Publication: Hillsdale, NJ. Publication Year: 1990. Page Number: vii.
    
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