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EDITORIAL INTRODUCTION

THIS book contributes to our understanding of social be-
havior by its vigorous attempt to recombine known elements
into a new thought structure to explain human relations.
A careful survey of such individual factors as attitudes, con-
ditioned responses and wishes, is followed by a skillful analysis
of the social factors of personality organization, measurement
of personality differences, language as symbolic behavior,
configurational social stimuli, group relations, interaction,
and culture. The author's treatment of the subject matter
of social psychology is refreshingly new and full of helpful
insights. Some time-worn categories are discarded in favor
of new formulations indicated by the trend of contemporary
research. Categories that have remained as serviceable tools
of understanding are given new vigor when reinterpreted in
the light of recent research. Many suggestive hypotheses
of human relations are made possible for the first time by
combining our recently acquired knowledge of social factors
with the older findings of individual psychology. The result
is a new social psychology.

F. STUART CHAPIN.

-xiii-

Questia, a part of Gale, Cengage Learning. www.questia.com

Publication Information: Book Title: Social Psychology. Contributors: Joseph K. Folsom - author. Publisher: Harper & Brothers. Place of Publication: New York. Publication Year: 1931. Page Number: xiii.
    
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