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CONTENTS
Foreword
David T. Kearns
ix
Foreword
John Pepper
xiii
Preface and Executive Summary
Michael J. Stahl and Gregory M. Bounds
xv
Acknowledgments xxv
A. Introduction: The Competitive Challenge
1. Global Competition: The Need for Educational and Business
Responses

Michael J. Stahl and Gregory M. Bounds
3
2. Competitive Economies and the Economics of Competition
William E. Cole
14
3. Competitive Advantage Through Customer Value: The Role of Value-
based Strategies

G. Harlan Carothers Jr. and Mel Adams
32
4. Building Responsive Universities: Some Challenges to Academic
Leadership

C. Warren Neel and William T. Snyder
67
B. The Redefined Managerial Role
5. Managerial Leadership
G. Harlan Carothers Jr., Gregory M. Bounds and Michael J. Stahl
75
6. Customer Value Determination and System Improvement Cycles
G. Harlan Carothers Jr. and Gregory M. Bounds
98
7. The Manager's Job: A Paradigm Shift to a New Agenda
Gregory M. Bounds and Gregory H. Dobbins
117
8. The Role of Middle Management in Improving Competitiveness Gregory M. Bounds and G. Harlan Carothers Jr. 146
9. The Role of the Employee in Improving Competitiveness
Larry A. Pace and Gregory M. Bounds
189
10. Managing Strategic Suprasystems: The Noblesse Oblige of Leadership
G. Harlan Carothers Jr. and J. Toomey
207

-v-

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Publication Information: Book Title: Competing Globally through Customer Value: The Management of Strategic Suprasystems. Contributors: Michael J. Stahl - editor, Gregory M. Bounds - editor. Publisher: Quorum Books. Place of Publication: New York. Publication Year: 1991. Page Number: v.
    
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