was expertly done by the ever-reliable Peggy Duell, who took over the role
from Kate Dundon.

Mel Sutherland suffered through many iterations of the proofreading of
the original edition in addition to a somewhat impoverished social and family
life while this book was being written. To our families, Mel, Keli, Julia and
Kent Sutherland along with Michael, Max and Alice Amelia Stepanek, go
our thanks for the time to do this book. It came from you.

Many valued academic colleagues and friends have influenced our think-
ing over the years. In particular we want to mention Professor John Rossiter
( Wollongong University), Dr John Galloway (NetMap), Larry Percy
( Consultant), Professors Joe Danks and David Riccio ( Kent State University),
Dr Rob Donovan ( University of Western Australia), Geoff Alford (Alford
Research), Stephen Holden ( Bond University), Shelby McIntyre ( Santa Clara
University), Bob Warrens and the Chicago Media Research Department of
J. Walter Thompson, Josh McQueen ( Leo Burnett), Kary McIlwain (Young
& Rubicam) and, from the 'earlier years', Drs Bob March, Stan Glaser and
Graham Pont. All these and many others have influenced the thinking and
hence, indirectly, the content of this book. Of course that does not imply
that they will all agree with everything that is written here. The ultimate
responsibility for the content, together with any omissions or errors, must
remain ours.

Lastly, we are indebted to Larry Gold for bringing the two of us together
to write this international edition, as well as to the three people who con-
stantly urged the writing of the original book until it finally happened:
Malcolm Cameron, Mike Hanlon and Tom Valenta.

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