domain to the virtual domain, new laws of economics will take over, and different rules and business models will apply. The purpose of this book is to open your eyes to the revolution that is taking place, a revolution that will affect every organisation whether large or small, national or international, manufacturing or service. Part I — The New Economics of Information — examines why companies should move their assets from the physical domain to the virtual domain, and the new laws that will apply once their assets are transferred. Part II — The Virtual Business in Action — describes how the leading edge companies are exploiting the new laws of economics to restructure radically the industries within which they operate, and Part III — Exploiting the Virtual Potential of Your Business — describes some of the new management tools that will be required to operate successfully once the transition is made. -i- |