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domain to the virtual domain, new laws of economics will take over,
and different rules and business models will apply.

The purpose of this book is to open your eyes to the revolution that
is taking place, a revolution that will affect every organisation whether
large or small, national or international, manufacturing or service.

Part I — The New Economics of Information — examines why
companies should move their assets from the physical domain to the
virtual domain, and the new laws that will apply once their assets are
transferred. Part II — The Virtual Business in Action — describes how
the leading edge companies are exploiting the new laws of economics
to restructure radically the industries within which they operate, and
Part III — Exploiting the Virtual Potential of Your Business —
describes some of the new management tools that will be required to
operate successfully once the transition is made.

-i-

Questia, a part of Gale, Cengage Learning. www.questia.com

Publication Information: Book Title: Business in a Virtual World: Exploiting Information for Competitive Advantage. Contributors: Fiona Czerniawska - author, Gavin Potter - author. Publisher: Macmillan. Place of Publication: Houndmills, England. Publication Year: 1998. Page Number: i.
    
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