Page:  of 295
 
Additional Reading 209
11. The Market Responds 213
The Print Media 214
The Electronic Media 217
Changing Audiences 224
Changing Advertising 225
Communication Professionals 230
In Summary 231
Additional Reading 232
12. Other Disciplines 237
Information Gathering 239
Organizational Credibility 241
Profit or Loss 243
Tomorrow's Battle Ground 248
In Summary 253
Additional Reading 255
13. Communication Tomorrow 257
Historical Patterns 257
The Integrated Grid 260
Future Shock? 266
Information for Profit 271
In Summary 274
Additional Reading 275
Selected Bibliography 279
Index 287

-x-

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Publication Information: Book Title: Communication Tomorrow: New Audiences, New Technologies, New Media. Contributors: E. W. Brody - author. Publisher: Praeger. Place of Publication: New York. Publication Year: 1990. Page Number: x.
    
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