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NOTES
1. Stephen Fox, The Mirror Makers: A History of American Advertising
and Its Creators ( New York: William Morrow and Co. 1984), p. 40.
2. Albert D. Lasker, "Reminiscences", Columbia Oral History Col-
lection, 1949- 1950, p. 7.
3. Albert D. Lasker, "The Personal Reminiscences of Albert Lasker",
American Heritage ( December 1954), p. 78.
4. The Saturday Evening Post, Vol. 173, No. 28 ( January 12, 1901), p.
18.
5. Albert D. Lasker, The Lasker Story . . . As He Told It ( Chicago: Ad-
vertising Publications, 1963), p. 19.
6. Fox, The Mirror Makers, p. 50.
7. John Gunther, Taken at the Flood: The Story of Albert D. Lasker ( New
York: Harper and Brothers, 1960), p. 60.
8. Fox, The Mirror Makers, p. 51.
9. Lasker, "Reminiscences", p. 79.
10. Lasker, The Lasker Story, p. 38.
11. Don Belding, "End of an Era in Advertising", Advertising Agency
and Advertising and Selling ( July 1952), p. 67.
12. Advertisement 37, April 21, 1927. From Foote, Cone and Belding's
file of Lord and Thomas original advertisements.
13. Gunther, Taken at the Flood, p. 155.
14. Lasker, "The Personal Reminiscences of Albert Lasker", p. 82.
15. Ibid., p. 84.
16. Gunther, Taken at the Flood, p. 269.

-116-

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Publication Information: Book Title: Personalities and Products: A Historical Perspective on Advertising in America. Contributors: Edd Applegate - author. Publisher: Greenwood Press. Place of Publication: Westport, CT. Publication Year: 1998. Page Number: 116.
    
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