The standards for measurement are revised annually and include suggestions
from all users.

The categories on which programs are graded follow the goals of the
organization's mission statement. These categories are Identification, Protection
(Projects), Protection (Other), Stewardship, Development (Project/Program),
Development (Operations), Institution Building, State Office Management and
Administration.

The nine major categories are further subdivided into as many as seven
subcategories, and the score in each subcategory is eventually multiplied by 1,
2, or 3 before determining the single rating for the category. The nine major
categories contribute equally to the overall score. To assess a state program,
each of the nine categories should be reviewed separately.

The Nature Conservancy's cyclical approach to cost-effectiveness, therefore,
is woven throughout its operational procedures. It does not depend on one or
two specific tools applied periodically to measure cost-effectiveness. Rather, the
methodology is focused on a continuous effort to carry the mission of the
Conservancy throughout all aspects of the organization. By rating and
evaluating each portion of the strategic plan, annual plan, budget, and, finally,
internal feedback mechanisms, cost-effectiveness occurs within each program.

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