Page:  of 340
 

audience. Are you focusing on process rather than results in your communica-
tions? Review and cut. But keep everything, if possible, in case of value changes
in the future. Today's information dump may be tomorrow's intelligence gold
mine. Just be sure that your collection does not become identified as a garbage
heap.


Do Not Forget the Mission or the Incentives

Keeping your intelligence network productive requires the continued intelligent
use of incentives, recognition, and innovative communication. Make recognition
awards for participation. Give major awards for valuable responses, maybe cash
payments. Vary the incentives to keep them interesting. Keep up with your
population in terms of how they communicate. Restate your program objectives
and management's commitment to these objectives. Never lose sight of the
original program and its promises, no matter how long ago the promises were
made. With that in mind, you will have a successful field intelligence network.


NOTES
1. "Labor Letter" column, Wall Street Journal, January 1, 1989, 1.
2. Leonard M. Fuld, Competitor Intelligence: How to Get It--How to Use It, ( New
York: John Wiley and Sons, 1985), 21.
3. Gerald A. Michaelson, "Control Your Information Before It Controls You," Mar-
keting News, November 6, 1987, 30.

-148-

Questia, a part of Gale, Cengage Learning. www.questia.com

Publication Information: Book Title: Global Corporate Intelligence: Opportunities, Technologies, and Threats in the 1990s. Contributors: George S. Roukis - editor, Hugh Conway - editor, Bruce H. Charnov - editor. Publisher: Quorum Books. Place of Publication: New York. Publication Year: 1990. Page Number: 148.
    
This feature allows you to create and manage separate folders for your different research projects. To view markups for a different project, make that project your current project.
This feature allows you to save a link to the publication you are reading or view all the publications you have put on your bookshelf.
This feature allows you to save a link to the page you are reading, which you can later return to from Projects.
This feature allows you to highlight words or phrases on the publication page you are reading.
This feature allows you to save a note you write on the publication page you are reading.
This feature allows you to create a citation to the page you are reading that you can paste into your paper. Highlight a passage to include that passage as a quotation.
This feature allows you to save a reference to a publication you are reading for your bibliography or generate a bibliography you can paste into your paper.
This feature allows you to print the page you are reading, including your notes or highlights (IE users must have "print background colors and image" setting selected.)
This feature allows you to look up words in encyclopedia.
  About Questia Tools
Close Window  
Questia's powerful research tools allow you to highlight, take notes, bookmark and even create instant citations and bibliographies. To use these features and save hours of work, you must create a Questia account.
Need a Questia account?
Sign up for a FREE trial now. Save time, stress and hassle, and get better grades with trusted, online research.

» Click here for our free trial

Already have a Questia account? Login now!
Error
Working...
Printing Preferences
Format for black and white printer: On Off
Print highlights: On Off
Print notes: On Off
Choose one of the options for printing:
Print this page (No Charge)
Print pages to