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ADVERTISING AND
CONSUMER PSYCHOLOGY
A series sponsored by the Society for
Consumer Psychology
AAKER/BIEL
( 1993) 		· Brand Equity & Advertising: Advertising's
Role in Building Strong Brands
CLARK/BROCK/STEWART
( 1994) 		· Attention, Attitude, and Affect
in Response to Advertising
ENGLIS
( 1994) 		· Global and Multi-National
Advertising
MITCHELL
( 1993) 		· Advertising Exposure,
Memory, and Choice
THORSON/MOORE
( 1996) 		· Integrated Communication:
Synergy of Persuasive Voices
GOLDBERG/FISHBEIN/
MIDDLESTADT
( 1997) 		· Social Marketing:
Theoretical and Practical Perspectives

-ii-

Questia, a part of Gale, Cengage Learning. www.questia.com

Publication Information: Book Title: Social Marketing: Theoretical and Practical Perspectives. Contributors: Marvin E. Goldberg - editor, Martin Fishbein - editor, Susan E. Middlestadt - editor. Publisher: Lawrence Erlbaum Associates. Place of Publication: Mahwah, NJ. Publication Year: 1997. Page Number: ii.
    
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