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CHAPTER SIX
1900 TO 1920
Business and Art

As the twentieth century opened, the theatre was a big and prosperous busi-
ness. On all levels, from serious drama to burlesque and vaudeville, it was the
country's chief medium of entertainment. The moving picture had appeared,
but few saw in it more than a cheap novelty. In 1900 appeared Theatre
Magazine
, edited by Arthur Hornblow, devoted entirely to theatrical affairs.
Voices in criticism of the theatre's commercialism began to be heard, but they
went largely unheeded. Theatre people were, with a few exceptions, con-
cerned not with reform but with the struggle for power between conflicting
interests.


NAPOLEON OF THE STAGE

One of the individuals who fought feverishly to make the theatre over was
Richard Mansfield, the British-born actor who had his first success in this
country in 1883 as Baron Chevrial in A Parisian Romance and rose rapidly to
stardom. He was not satisfied, however, to star in the productions of others,
and in 1886 set himself up as an actor-manager. He produced a variety of plays,
new and old, but his production of Henry V, which opened in New York
October 3, 1900, exemplified most of what he stood for. Norman Hapgood de-
scribed it in the New York Commercial Advertiser the next day. 1

-280-

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Publication Information: Book Title: Theatre U.S.A., 1665 to 1957. Contributors: Barnard Hewitt - author. Publisher: McGraw-Hill. Place of Publication: New York. Publication Year: 1959. Page Number: 280.
    
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