Page:  of 284
 
9. Updating Focus Group Techniques for Investigating
Consumer Motivation 		123
10. From Qualitative to Quantitative 135
11. The Sensory Side of Advertising and Marketing 141
12. The Empirical Side of Advertising and Marketing 151
13. How Motivation is Used to Design Effective
Advertising and Marketing Strategies 		157
14. Casino Gambling and Wagering 179
15. Restaurant Marketing 189
16. Amusement and Themed Attractions 195
17. Fashion Marketing and Merchandising 205
18. Cosmetics Marketing 211
19. Automotive Advertising and Marketing 221
20. Why People Still Visit Elvis and Graceland 231
21. Marketing Professional and Nonprofit Services 239
22. Marketing Commodity and Business Services 249
23. The Features and Benefits of Three-dimensional
(Silent Side) Marketing 		261
Selected Readings 269
Nante Index 271
Subject Index 275

-viii-

Questia, a part of Gale, Cengage Learning. www.questia.com

Publication Information: Book Title: Marketing to the Mind: Right Brain Strategies for Advertising and Marketing. Contributors: Richard C. Maddock - author, Richard L. Fulton - author. Publisher: Quorum Books. Place of Publication: Westport, CT. Publication Year: 1996. Page Number: viii.
    
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