Page:  of 254
 
FIGURES
1.1 Nirodh Condom Social Marketing Program, Couple Years
of Protection (CYPS) Based on 100 Condoms per CYP,
1969-1996 		16
3.1 Advertisement for Adult Sex Education Videos 49
3.2 Condom Advertisements for Family Planning and AIDS
Prevention 		51
3.3 Bolivia Advertisement for Socially Marketed Condom 52
3.4 India's Kama Sutra Condoms 53
3.5 Condom advertisements frequently avoid mentioning
either family planning or disease prevention. 		55
3.6 Actress Vickianna in a controversial television ad from
the Dominican Republic 		56
4.1 The Black Jack Condom from Sweden 75
5.1 Sri Lanka Advertisement for Preethi Condoms 86
6.1 The Raja Condom Logo on a Sailboat 93
6.2 A Raja Logo Shopping Bag 105
6.3 Bangladesh Social Marketing Project, Couple Years of
Protection 		109
8.1 Condom Sales per Capita and Consumer Price Index for
Condoms in Twenty-Four Social Marketing Programs, 1991 		127
8.2 Annual Sales of Raja Condoms, Social Marketing Project,
Bangladesh, 1988-1993 		130
8.3 Amounts Retained/Charged by All Parties in Three Social
Marketing Programs 		133
8.4 Nigeria, Sterling (1985-1992), DKT/PSI (1990-1996),
CYPs (000) 		143
9.1 Average Monthly Sales of Condoms (000), Burkina Faso,
1991-1996 		151
9.2 Costs per CYP and Size of Population, Selected Social
Marketing Programs, 1994 		165
12.1 Per-Capita Income & Population Growth, 1970-1981 204
12.2 Falling Costs for Food and Energy Indicate Resources are
Less Scarce 		206
A1.1 "Umbrella" Branding of CSM Products 215
A1.2 Percentage of Market Reached, Four Condom CSM
Programs, 1988-1996 		218
A2.1 Egypt CSM CYPs (000) 231

-x-

Questia, a part of Gale, Cengage Learning. www.questia.com

Publication Information: Book Title: Let Every Child Be Wanted: How Social Marketing Is Revolutionizing Contraceptive Use around the World. Contributors: Philip D. Harvey - author. Publisher: Auburn House. Place of Publication: Westport, CT. Publication Year: 1999. Page Number: x.
    
This feature allows you to create and manage separate folders for your different research projects. To view markups for a different project, make that project your current project.
This feature allows you to save a link to the publication you are reading or view all the publications you have put on your bookshelf.
This feature allows you to save a link to the page you are reading, which you can later return to from Projects.
This feature allows you to highlight words or phrases on the publication page you are reading.
This feature allows you to save a note you write on the publication page you are reading.
This feature allows you to create a citation to the page you are reading that you can paste into your paper. Highlight a passage to include that passage as a quotation.
This feature allows you to save a reference to a publication you are reading for your bibliography or generate a bibliography you can paste into your paper.
This feature allows you to print the page you are reading, including your notes or highlights (IE users must have "print background colors and image" setting selected.)
This feature allows you to look up words in encyclopedia.
  About Questia Tools
Close Window  
Questia's powerful research tools allow you to highlight, take notes, bookmark and even create instant citations and bibliographies. To use these features and save hours of work, you must create a Questia account.
Need a Questia account?
Sign up for a FREE trial now. Save time, stress and hassle, and get better grades with trusted, online research.

» Click here for our free trial

Already have a Questia account? Login now!
Error
Working...
Printing Preferences
Format for black and white printer: On Off
Print highlights: On Off
Print notes: On Off
Choose one of the options for printing:
Print this page (No Charge)
Print pages to