tions given or first made known to Europeans by Don Francisco
and his men are found all over the map. Names reminiscent of his
adventure have been assigned to a multitude of places, objects,
institutions, and organizations. We find among Arizona place names
Alarcón Terrace, Cárdenas Butte, Coronado Park, Conquistador
Aisle, Coronado International Memorial Park, Coronado Mesa,
Coronado Mountains, Coronado Summit, Coronado Trail (U. S.
Highway No. 666), El Despoblado, Fray Marcos Mountain, Padilla
Mesa, Tovar Mesa, and Tobar Terrace. In New Mexico, besides
the names of many Indian pueblos first made known by Coronado,
there are Cíbola National Forest, Coronado State Monument, and
Gran Quivira National Monument. In Kansas we encounter Eldo-
rado and Coronado Heights. Coronado City and Coronado Beach
in California, it may be noted, get their names not from Coronado
the explorer, but from nearby islands whose designation alludes
to certain Christian martyrs. Besides geographical names commemo-
rating Coronado's exploit, the Southwest has Coronado motor courts,
schools, and theaters, and at least one Coronado cattle ranch. There
is a Coronado hotel as far east as Philadelphia. Among commercial
and industrial enterprises one finds a Coronado Carbon Company,
a Coronado Petroleum Company, and a Coronado Exploration Com-
pany, whose business is that of prospecting for oil.

Somewhat more highbrow than any of the foregoing memorials
to the explorer is the historical organization called the Quivira
Society. In Omaha even the bon ton bow to the famous general.
There a leading social group styled Ak-Sar-Ben each year com-
memorates the Coronado Expedition to Quivira, in whose tradition
Nebraska claims a share. In 1940 several of the Southwestern states
conducted Coronado celebrations in honor of the four hundredth
anniversary of the expedition, conspicuous among them being the
one held in New Mexico. The legislature of that commonwealth
formed a Coronado Cuarto Centennial Commission which carried
out an elaborate and state-wide celebration. As a part of the Coro-
nado memorial the University of New Mexico is issuing a series
of historical" volumes called the Coronado Cuarto Centennial
Publications.

The Coronado Expedition shares in the tradition of Mexico as
well as of the United States. Don Francisco Vázquez de Coronado
was a conspicuous and honored figure at the court of Mendoza,
first viceroy of New Spain. His wife, Doña Beatríz de Estrada, was
the wealthiest heiress in the Mexico of her day, notable for her
piety and charity, and her fame is recorded on her tomb in one of
North America's most historic churches. As governor of Nueva
Galicia, which then embraced a vast area west of the capital,

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