REFERENCES Abelson R. P. ( 1988). "Conviction". American Psychologist, 43, 267-275. Cushing P., & Douglas-Tate M. ( 1985). "The effect of people/product relationships on advertising processing". In L. F. Alwitt & A. A. Mitchell (Eds.), Psychological processes and advertising effects (pp. 241-259). Hillsdale, NJ: Lawrence Erlbaum Associates. Easterbrook J. A. ( 1959). "The effect of emotion on cue utilization and the organization of behavior". Psychological Review, 66, 183-201. Fazio R. H., Chen J., McDonel E. C., & Sherman S. J. ( 1982). "Attitude accessibility, attitude-behavior consistency, and the strength of the object-evaluation association". Journal of Experimental Social Psychology, 18, 339-357. Flavell J. H. ( 1963). The developmental psychology of Jean Piaget. New York: van Nostrand. Greene J. ( 1972). Psycholinguistics. New York: Penguin Books. Kahneman D. ( 1973). Attention and effort. Englewood Cliffs, NJ: Prentice-Hall. Krosnick J. A. ( 1988). "Attitude importance and attitude change". Journal of Experimental Social Psychology, 24, 240-255. Langer E. J. ( 1989). Mindfulness. Reading, MA: Addison-Wesley. Langer E., Blank A., & Chanowitz B. ( 1978). "The mindlessness of ostensibly thoughtful action: the role of placebic information in interpersonal interaction". Journal of Personality and Social Psychology, 36, 635-642. McGuire W. J. ( 1985). Attitudes and attitude change. In G. Lindzey & E. Aronson (Eds.), Handbook of social psychology ( 3rd ed., pp. 233-346). New York: Random House. Norman R. ( 1975). "Affective-cognitive consistency, attitudes, conformity, and behavior". Journal of Personality and Social Psychology, 32, 83-91. Petty R. E., & Cacioppo J. T. ( 1981). Attitudes and persuasion: Classic and contempo- rary approaches. Dubuque, IA: William C. Brown. Raden D. ( 1985). Strength-related attitude dimensions. Social Psychology Quarterly, 48, 312-330. Shiffrin R. M., & Schneider W. ( 1977). Controlled and automatic human information processing: II. Perceptual learning, automatic attending and a general theory. Psycho- logical Review, 84, 127-190. Wells W. D. ( 1987). "Lectures and dramas". In P. Caffarata & A. Tybout (Eds.), Cognitive and affective responses to advertising. Lexington, MA: Heath. Wright P. L. ( 1973). "Cognitive processes mediating acceptance of advertising". Journal of Marketing Research, 4, 53-62. -350- |