conference and for this book. Paivio has taken this opportunity to examine how
he thinks dual-coding theory has fared in the last decade. This is the first time,
since his 1971 text, that he has evaluated his model against all of the relevant
evidence. His review of the variety of paradigms in which dual-coding theory has
been tested provides impressive evidence of the viability of his theory. He
demonstrates that dual-coding theory has no rivals in predicting and explaining
research outcomes.

Many people contributed to the academic and social success of the imagery
conference. There are some individuals who merit special appreciation. Ted
Rowe's musical gifts charmed us on a number of occasions, and, together with the
Sheik, provided one of the highlights of the conference. Our appreciation is
extended to Professor William McClelland, Department of Psychology Chairman
at the University of Western Ontario, for his moral and financial support. We all
thank Al and Kay Paivio for their kind hospitality. Finally, our thanks to the staff
of Spencer Hall for making our conference a pleasant and trouble-free one.

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