Modern means of communication make possible comprehensive,
on-the-spot reporting of presidential election campaigns. Seemingly,
every facet of campaign activity is reported as it occurs. But the
history of a presidential campaign is not complete without a sys-
tematic survey of costs and financial operations. Comprehensive re-
porting of this aspect must await the compilation and processing of
vast amounts of data regarding campaign contributions and expendi-
tures.

In preparing this detailed report on the financing of the 1960 elec-
tion, Dr. Herbert E. Alexander, Director of the Citizens' Research
Foundation, has carefully processed all available data, utilizing the
modes of analysis developed by Professors James Pollock, Louise
Overacker, and Alexander Heard. He also surveys the pre-nomination
period, presenting data normally not readily available.

Dr. Alexander completed this report before obtaining leave of ab-
sence as Director of the Citizens' Research Foundation to become
Director of the President's Commission on Campaign Costs in Novem-
ber, 1961.

The presentation and conclusions are the responsibility of the author
and do not necessarily reflect the views of members of the Board of
Trustees of the Citizens' Research Foundation.

WILLIAM H. VANDERBILT

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