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List of Contributors
Linda F. Alwitt, Leo Burnett U.S.A.
Daniel R. Anderson, University of Massachusetts at Amherst
Rajeev Batra, Columbia University
Ann E. Beattie, Columbia University
John T. Cacioppo, University of Iowa
Peter Cushing, Leo Burnett U.S.A.
Melody Douglas-Tate, Leo Burnett U.S.A.
John A. Fiedler, Ted Bates Worldwide, Inc.
Anthony G. Greenwald, The Ohio State University
Jonathan Gutman, University of Southern California
J. Wesley Hutchinson, University of Florida
Clark Leavitt, The Ohio State University
Meryl Lichtenstein, University of Illinois
Richard J. Lutz, University of Florida
Andrew A. Mitchell, University of Toronto
Danny L. Moore, University of Florida
Richard E. Petty, University of Missouri at Columbia
Anthony R. Pratkanis, Carnegie-Mellon University
Michael L. Ray, Stanford University
Thomas J. Reynolds, University of Texas at Dallas
Thomas K. Srull, University of Illinois

-ii-

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Publication Information: Book Title: Psychological Processes and Advertising Effects: Theory, Research, and Applications. Contributors: Linda F. Alwitt - editor, Andrew A. Mitchell - editor. Publisher: Lawrence Erlbaum Associates. Place of Publication: Hillsdale, NJ. Publication Year: 1985. Page Number: ii.
    
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