Alpert and Friesen are two-thirds of the remarkable trium-
virate that, with Jerry Moss, heads A&M. Alpert, who grew
up in Los Angeles and went to Fairfax High, which is only
a few blocks from the A&M corporate headquarters, is not
only a talented musician, with several gold records and
Grammy Awards, but an inventive business leader, artist,
and head of the Herb Alpert Foundation. Friesen, who started
as general manager, became president of A&M in 1977. After
broadening A&M'S musical mix, including a new classical
music division, Friesen established A&M Films in 1981.
Some of their movies are Birdy, Breakfast Club, and Bring
on the Night.

A graduate of the University of Texas School of Journalism
with an MA from the University of Wisconsin, Anderson has
been a reporter for AP, an editor at the Cincinnati Enquirer
and the Charlotte Observer, managing editor of the Knight-
Ridder news wire, and managing editor of the Miami News.
She co-founded Miami Today, a business-oriented weekly,
and served as its editor and co-publisher for four years. In

-203-